Shattering the Price Barrier: Realms’ Approach to Accessible Luxury

August 10, 2023

The Price Gouging Predicament in Fragrance Industry

In a realm where opulence and exclusivity reign, the fragrance industry has long been critiqued for its steep pricing practices. Price gouging, a not-so-secret practice, inflates the cost of luxury fragrances to heights that reflect status more than substance. This trend poses a critical question: Are consumers paying for the essence within the bottle or the perceived prestige of the brand?

High-end fragrances often come with markups that can soar to dizzying multiples of their production costs, a practice justified by branding, marketing extravagance, and the allure of luxury. While the allure of wearing a prestigious scent carries its charm, it inevitably alienates a vast swath of potential enthusiasts who find these luxuries beyond their reach.

Realms: A New Dawn in Fragrance Philosophy

Contrasting sharply with the industry’s traditionalist pricing approach, Realms introduces a breath of fresh air with its consumer-centric philosophy. Understanding the unique power of fragrance to enhance daily experiences, Realms embarks on a mission to democratize the luxury of scent, ensuring it is within reach of anyone seeking to enrich their daily rituals.

ELEVATE THE EVERYDAY

Shop Full Scent Line

Experience all that Realms has to offer

EXPLORE NOW

Democratizing Scent: Realms’ Mission for Affordability

Rejecting Traditional Markups: At Realms, we consciously choose to reject the high markups that typify our industry. By adopting a direct-to-consumer model and streamlining our supply chain, we ensure that our fragrances remain affordable without compromising on quality.

Investing in Quality, Not Just Branding: While branding is important, we believe in investing primarily in the quality and integrity of our scents. Realms fragrances are crafted with the finest ingredients, sourced ethically and designed to genuinely enhance your daily routine.

A Commitment to Inclusivity: We price our products lower and accept a smaller margin as a deliberate choice to grow with our customers. This approach is rooted in the belief that luxury should not be exclusive but a shared experience that aids in the cultivation of meaningful daily habits.

The Realms Difference: Quality, Affordability, and Community

Realms stands as a testament to the idea that luxury can be both high-quality and accessible. Our pricing strategy is an invitation—an invitation to explore the transformative power of scent, integrated seamlessly into your daily life. From the energizing morning spritz of “Awaken” to the comforting evening embrace of “Rest,” Realms fragrances are priced to ensure everyone can find their scent, their moment, their realm.

Growing Together: The Realms Community

Our vision extends beyond selling fragrances. We aim to foster a community where scent is an essential, affordable luxury, enhancing every moment of the day. By choosing Realms, you join a movement of mindful individuals who value the enhancement of daily life through the power of scent. Together, we are not just customers and creators but partners in a journey to redefine the essence of luxury as accessible, inclusive, and integral to building better routines.

Discover Your Realm with Realms

We invite you to explore the Realms collection, where affordability meets luxury, and quality scents are crafted for every aspect of your day. Let’s embark on this fragrant journey together, redefining luxury as a shared, enriching experience—one scent at a time.

Experience the Realms difference. Your realm awaits.